The BBC’s Steph McGovern wears Karl Fritsch
The Middlesborough Institute of Modern Art (mima) has come up with an innovative way of showcasing its designer jewellery collection for The Space.
The #wearmima series is a collection of short videos presented by members of the public, both modelling and reviewing jewellery from mima’s contemporary art collection, presented alongside contributor biogs, photos, and audio.
With pieces from some of the world’s most notable artists and designers, this is the first time a collection of this kind has been made so accessible to the public in this way.
Known to many as the face of business every morning on BBC Breakfast, Middlesbrough born presenter Stephanie McGovern described #wearmima as an innovative arts campaign, which is helping to breakdown social and cultural barriers in the region.
“I spent my childhood going around art galleries with my dad and now I enjoy visiting them myself and seeing pieces first-hand.”
“Actually being able to touch art makes a massive difference to seeing it displayed. There is a very real social barrier to art sometimes, it can feel like you are not good enough to touch or own a piece. Being passed something to wear by a person wearing protective gloves today has felt special and is a unique opportunity.”
Karl Fritsch created the ring in 2005.
To see more from the collection click here.