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A beginner's guide to simple customer segmentation

Michael Nabarro, CEO at Spektrix, describes a simple segmentation model that can be used to market more effectively to your audiences.

Segmentation works by recognising differences in your audience, which can allow you to tailor your offers and communications to specific groups. This resource suggests a basic model that splits the audience into four segments based on attendance and location data and how you might focus your marketing efforts for each audience profile.