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Digital campaigning for hyperlocal publishers

Social media has become vital for directly engaging with audiences and is an important campaign tool. We find out how it can be used effectively.

In this guide, Nesta discusses how a successful campaign is delivered and provides a digital marketing strategy template. It features digital marketing tools, tips, and examples and a case study on hyperlocal news website The Star and Crescent and how one of its social media campaigns took off and helped to reverse a council decision.