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Maximising audience engagement on social networks

Arts organisations are continually looking for ways to build audience engagement and social networks offer this potential, but a systematic approach is essential to overcome potential challenges

There is continual growth in choice of social media, networking and sharing websites and apps, with frequent changes in features of popular networks. This resource will help you define a unique narrative voice that can be adapted for multiple social networks.

By consulting this resource you will be able to:

  • Create a unique narrative voice suitable for your organisation
  • Make a shift from content production to content aggregation
  • Consolidate your social media activity and manage your time effectively
  • Encourage greater audience participation to promote deeper engagement